Customer Value Journey (Ryan Deiss) mapped to SEO: aware, engage, subscribe, convert, excite, ascend. Each card opens a dedicated journey document derived from the website audit and SEO specification.
The Customer Value Journey (Ryan Deiss, Digital Marketer) maps a stranger through six SEO-optimisable stages. Each card below opens a dedicated journey document that maps the existing user flows to the stage, annotates SEO signals from the website audit, and lists concrete optimisation actions.
Complete six-stage diagram (aware → engage → subscribe → convert → excite → ascend) with SEO signals, technical actions, and audit status per stage.
seo-cvj.htmlStranger discovers the brand through organic search. Sitemap, robots.txt, SERP visibility, schema markup.
cvj-awareness-userjourney.htmlVisitor lands and consumes content. Core Web Vitals, page load, bounce rate, time on site.
cvj-engagement-userjourney.htmlVisitor returns and provides contact info. Newsletter signup, lead magnets, regular content updates.
cvj-subscribe-userjourney.htmlLead becomes a first-time customer. Forms, quote requests, calculator deposit, Stripe checkout.
cvj-conversion-userjourney.htmlNew customer is delighted. Onboarding, entitlement delivery, email automation, value delivery.
cvj-excite-userjourney.htmlCustomer buys again, refers, advocates. Repeat visits, reviews, case studies, upsell / cross-sell.
cvj-ascend-userjourney.html--violet · SERP impression, click-through, organic visibility.
--cyan · Core Web Vitals, bounce rate, time on site.
--emerald · Return visits, newsletter, lead magnet conversion.
--amber · Form submissions, quote requests, payment completion.
--orange · Onboarding, delivery, response time, trust signals.
--pink · Repeat visits, referrals, reviews, upsell / cross-sell.