CVJ Stage 3 (Ryan Deiss): the visitor returns and provides contact info. This stage maps return-visit signals, newsletter capture, lead magnets, social follows, and the content cadence needed to keep the prospect in the pipeline.
« I see value in this consultant’s content. I want to stay informed, so I will subscribe to the newsletter, follow on LinkedIn, or download a lead magnet to receive future updates. »
| Signal | Current status | Source |
|---|---|---|
| Return visits (7-day) | ⚠️ Not tracked as a dedicated metric | PayAttention.md:57 |
| Newsletter signup rate | ⚠️ No newsletter capture on key pages | website-audit-2024-03-19.md:93 |
| Lead magnet downloads | ✅ Diagnostic framework and pharma scope note available | userflow/diagnostic-framework-userflow.html |
| Content update cadence | ⚠️ Last update > 30 days | PayAttention.md:49 |
| Article frequency | ⚠️ Need 2 posts/week target | website-audit-2024-03-19.md:93 |
| FAQ coverage | ⚠️ Basic FAQ present, needs expansion | website-audit-2024-03-19.md:95 |
| Local SEO profile | ❌ Google Business Profile incomplete | website-audit-2024-03-19.md:105 |
| Social proof | ✅ Testimonials and trust badges in footer | website-audit-2024-03-19.md:78 |
| Userflow | Route | Subscription trigger |
|---|---|---|
| Diagnostic Framework → | /ressources/produits/diagnostic-framework/ | Downloadable PDF — primary lead magnet for email capture |
| Pharma Scope Note → | /ressources/produits/pharmaceutical-evidence-scope-note/pdf | Gated PDF for regulated-domain audiences |
| Articles → | /articles/ | Content hub — newsletter signup at end of articles |
| Article detail → | /articles/<slug>/ | Inline newsletter CTA after content |
| Calculator → | /outils/calculator/ | Interactive tool — save/bookmark result for return visits |
| Office Hours → | /office-hours/ | Waitlist registration — email capture for events |
| Contact & qualification → | /contact/ | Structured form — high-intent lead capture |
| Products catalogue → | /ressources/produits/ | Product interest signal — purchase intent data |
| Action | Owner | Priority | Status |
|---|---|---|---|
| Implement newsletter signup CTA on homepage and article pages | Frontend (Sarah) | High | ❌ Pending |
| Add email confirmation flow and GDPR-compliant consent capture | Backend (Elena) | High | ❌ Pending |
| Set up email nurture sequence for new subscribers | Content (David) | Medium | ❌ Pending |
| Publish 2 blog posts per week aligned with search intent | Content (David) | High | ⚠️ Needs cadence |
| Expand FAQ section for rich snippet opportunities | Content (David) | Medium | ⚠️ Partial |
| Complete Google Business Profile with photos, hours, and description | Local SEO (Alex) | High | ❌ Pending |
| Implement NAP consistency across all pages | Frontend (Sarah) | Medium | ❌ Pending |
| Add social proof CTAs (follow on LinkedIn, share article) | UI/UX (David) | Medium | ⚠️ Partial |
| Create case studies from existing customer evidence | Content (David) | Medium | ⚠️ 2 of 6 done |
| Add return-visit tracking and cohort analysis in GA4 | Analytics (Alex) | Medium | ⚠️ Partial |
rel attributes — preserves session context.| State | What the visitor sees | What happens next |
|---|---|---|
| No capture | Visitor leaves without providing contact info | Weak signal — improve lead magnet visibility and CTA placement |
| Newsletter signup | Visitor enters email, receives confirmation | Enter nurture sequence — progress to Convert when ready |
| Lead magnet download | Visitor downloads PDF in exchange for email | High intent — progress to Convert via follow-up content |
| Social follow | Visitor follows on LinkedIn or Twitter | Brand awareness growth — re-engage via social content |
| Return visit (organic) | Visitor returns via search or direct | Auto-progresses to Convert when contact is established |