CVJ Stage 2 (Ryan Deiss): the visitor lands and consumes content. This stage maps Core Web Vitals, page load performance, bounce rate, time on site, and all engagement userflows that keep the visitor reading and exploring.
« I have clicked through from the search result. Now I need the page to load fast, the content to be readable, and the experience to keep me exploring rather than bouncing back to Google. »
| Signal | Current status | Source |
|---|---|---|
| Page load time | ✅ Optimized to 2.1s (target < 3s) | website-audit-2024-03-19.md:9 |
| LCP | ✅ Optimized to 2.1s (target < 2.5s) | website-audit-2024-03-19.md:87 |
| FID / INP | ✅ Reduced to 60ms (target < 100ms) | website-audit-2024-03-19.md:88 |
| CLS | ✅ Stabilized to 0.04 (target < 0.1) | website-audit-2024-03-19.md:86 |
| TBT | ✅ Reduced to 120ms (target < 300ms) | website-audit-2024-03-19.md:85 |
| Bounce rate | ⚠️ 58% (target 45%) | website-audit-2024-03-19.md:99 |
| Time on site | ⚠️ 2:15 avg (target 3:00+) | website-audit-2024-03-19.md:100 |
| Mobile-friendly score | ✅ Above 90 | seo-specification.md:166 |
| Console errors | ✅ No critical JS errors | website-audit-2024-03-19.md:23 |
| Click depth | ⚠️ Some important pages at 3+ clicks | website-audit-2024-03-19.md:101 |
| Userflow | Route | Engagement role |
|---|---|---|
| Home → | / | Hero matrix and bento cards keep visitor exploring for 2+ minutes |
| Capabilities catalogue → | /expertises/ | Ten capability tiles encourage browsing — reduces bounce rate |
| Offer detail → | /expertises/<slug>/ | Mechanism, deliverables, and evidence sections increase dwell time |
| Expertise category → | /expertises/<category>/ | Category filter landing — topic cluster engagement |
| Evidence — Projects → | /realisations/ | Proof portfolio builds trust and increases session duration |
| Project domain → | /realisations/<domain>/ | Domain-filtered evidence keeps visitor in topical context |
| Career & competencies → | /parcours/ | Personal brand narrative — author authority and session depth |
| Experience detail → | /parcours/<slug>/ | Atomic commit links and evidence notes encourage deep reading |
| Verifiable certificates → | /parcours/certifications/ | On-chain ledger verification — E-E-A-T engagement signal |
| Engagement formats → | /engagement/ | Service comparison — decision-support content increases time on site |
| Decision profiles → | /engagement/audiences/ | Avatar matching — interactive content increases engagement |
| Articles → | /articles/ | Technical notes hub — primary content engagement driver |
| Article detail → | /articles/<slug>/ | Individual articles — longest-form content for dwell time |
| Calculator → | /outils/calculator/ | Interactive tool — high engagement, low bounce |
| Calculator method → | /outils/calculator/methode/ | Transparency content — builds trust and increases session depth |
| Diagnostic Framework → | /ressources/produits/diagnostic-framework/ | Downloadable framework — high-value engagement content |
| Office Hours → | /office-hours/ | Session listings — event-driven engagement |
| Products catalogue → | /ressources/produits/ | Paid and free products — monetizable engagement |
| Action | Owner | Priority | Status |
|---|---|---|---|
| Maintain Core Web Vitals in green (LCP < 2.5s, FID < 100ms, CLS < 0.1) | Frontend (Sarah) | High | ✅ Green |
| Reduce bounce rate from 58% to 45% via above-the-fold CTA optimisation | UI/UX (David) | High | ⚠️ In progress |
| Increase time on site from 2:15 to 3:00+ via related-content recommendations | Content (David) | Medium | ⚠️ Partial |
| Implement lazy loading for all below-the-fold images | Frontend (Sarah) | Medium | ✅ Done |
| Add progressive image loading and skeleton screens | Frontend (Sarah) | Medium | ⚠️ Partial |
| Reduce click depth for key pages to 2 clicks or less from homepage | Content (David) | Medium | ⚠️ Partial |
| Improve typography and contrast for secondary text (WCAG 4.5:1) | UI/UX (David) | Medium | ⚠️ Partial |
| Add structured content formatting (bullets, tables, callouts) for scannability | Content (David) | Medium | ⚠️ Partial |
| Monitor API response time and keep under 500ms | Backend (Elena) | Medium | ✅ Optimized |
| Ensure no horizontal scrolling on mobile devices | Frontend (Sarah) | High | ✅ Confirmed |
rel="noopener" to preserve session context.| State | What the visitor sees | What happens next |
|---|---|---|
| Bounced | Visitor leaves after viewing 1 page, < 10 seconds | No progression — improve CTA placement, content relevance, and load speed |
| Short engagement | Visitor views 1-2 pages, 10-60 seconds | Weak signal — improve internal linking and related-content recommendations |
| Deep engagement | Visitor views 3+ pages, 2+ minutes, follows internal links | Strong signal — progress to Subscribe stage |
| Returning visitor | Visitor comes back within 7 days via direct or organic search | Auto-progresses to Subscribe stage |
| Newsletter signup | Visitor provides email for content updates or lead magnet | Progresses to Subscribe stage with confirmed contact |