User Journey Mickael Rutembya · Customer Value Journey

Stage 1 — Aware

CVJ Stage 1 (Ryan Deiss): the stranger discovers the brand through organic search. This stage maps sitemap.xml, robots.txt, schema markup, title tags, and all top-of-funnel user flows that drive SERP visibility and click-through.

Journey stage

Aware — the stranger discovers your brand

« I am searching for information about AI security, data compliance, or expert consulting — and I need to find this consultant’s brand in the search results. »

SEO signals for this stage

Signal	Current status	Source
XML sitemap	❌ Was missing; now generated at `/sitemap.xml` by `views.sitemap_xml`	seo-specification.md:63, views.py:266
Robots.txt	❌ Was missing; now generated at `/robots.txt` by `views.robots_txt`	TacheDoptimisationAFaire.md:9, views.py:440
Title tags	❌ Incomplete — currently “D1L”	TacheDoptimisationAFaire.md:31
Meta descriptions	❌ Absent	TacheDoptimisationAFaire.md:32
Header structure	⚠️ H1–H3 hierarchy not respected	TacheDoptimisationAFaire.md:33
Image alt text	❌ Missing on several images	TacheDoptimisationAFaire.md:34
Canonical tags	❌ Missing	TacheDoptimisationAFaire.md:6
Schema markup	❌ Not implemented	TacheDoptimisationAFaire.md:36
Internal linking	⚠️ Basic, needs improvement	TacheDoptimisationAFaire.md:35
Clean URL structure	✅ Semantic and hierarchical	TacheDoptimisationAFaire.md:8
HTTPS	✅ Active across the site	PayAttention.md:4
Mobile-friendly	✅ Responsive confirmed	TacheDoptimisationAFaire.md:4

Aware-stage userflow map

Aware-stage flows — click a node to open the detailed userflow.userjourney

flowchart LR Str(["Stranger"]) --> SM[/sitemap.xml/] SM --> HR["/ (Home)"] HR --> CAPS["/expertises/ (Capabilities)"] HR --> PROJS["/realisations/ (Projects)"] HR --> CV["/parcours/ (CV)"] CAPS --> OFFER["/expertises/<slug>/ (Offer)"] OFFER --> ENG["/engagement/"] PROJS --> DOMAIN["/realisations/<domain>/"] CV --> CERTS["/parcours/certifications/"] CERTS --> CDETAIL["/parcours/certifications/<slug>/"] CDETAIL --> ONCHAIN["PolygonScan ↗ / OpenSea ↗"] ENG --> AUD["/engagement/audiences/"] ENG --> TOOLS["/outils/"] TOOLS --> CALC["/outils/calculator/"] TOOLS --> METHOD["/outils/calculator/methode/"] TOOLS --> DIAG["/ressources/produits/diagnostic-framework/"] SUBJS["Articles & programmes"] --> ART["/articles/"] ART --> ADETAIL["/articles/<slug>/"] SUBJS --> PROGS["/programme/"] PROGS --> AI["AI Production Assurance"] PROGS --> PHARMA["Pharma Evidence Assurance"] DIAG --> PNOTES["Pharma Scope Note (PDF)"] click HR "https://mickael-umt.com/" "Open Home" click CAPS "https://mickael-umt.com/expertises/" "Open Capabilities" click PROJS "https://mickael-umt.com/realisations/" "Open Projects" click CV "https://mickael-umt.com/parcours/" "Open CV" click OFFER "https://mickael-umt.com/expertises/agentic-ai/" "Open Offer" click ENG "https://mickael-umt.com/engagement/" "Open Engagement" click AUD "https://mickael-umt.com/engagement/audiences/" "Open Audiences" click TOOLS "https://mickael-umt.com/outils/" "Open Tools" click CALC "https://mickael-umt.com/outils/calculator/" "Open Calculator" click METHOD "https://mickael-umt.com/outils/calculator/methode/" "Open Method" click ART "https://mickael-umt.com/articles/" "Open Articles" click ADETAIL "https://mickael-umt.com/articles/agentic-ai-framework/" "Open Article" click PROGS "https://mickael-umt.com/programme/" "Open Programmes" click SM "https://mickael-umt.com/sitemap.xml" "Open Sitemap"

Userflow mapping

Userflow	Route	SEO anchor element
Home →	`/`	Hero matrix, specialty bento, primary CTAs — entry point for all keyword traffic
Capabilities catalogue →	`/expertises/`	Ten capability tiles with SEO-friendly category pages
Offer detail →	`/expertises/<slug>/`	Capability detail with mechanism, deliverables, public evidence — core topic cluster pages
Expertise category →	`/expertises/<category>/`	Category filter landing — long-tail keyword landing page
Evidence — Projects →	`/realisations/`	Proof portfolio — builds trust and topical authority for SEO
Project domain →	`/realisations/<domain>/`	Domain-filtered evidence — clustered by topic for search visibility
Career & competencies →	`/parcours/`	Personal brand narrative — author authority signal for Google
Experience detail →	`/parcours/<slug>/`	Individual proof items — supports long-tail search queries
Verifiable certificates →	`/parcours/certifications/`	On-chain credential ledger — E-E-A-T signal for search
Certificate detail →	`/parcours/certifications/<slug>/`	Individual credential verification — structured data opportunity
Engagement formats →	`/engagement/`	Service page — targets “consulting”, “engagement” keywords
Decision profiles →	`/engagement/audiences/`	Audience avatar page — matches search intent to persona
Programmes →	`/programme/`	Execution mandate listing — product/service category page
AI Production Assurance →	`/programme/ai-production-assurance/`	Regulated-domain service page — targets specific keyword clusters
Pharma Evidence Assurance →	`/programme/pharmaceutical-evidence-assurance/`	Regulated-domain service page — targets pharmaceutical audit keywords
Decision tools hub →	`/outils/`	Utility page hub — targets “calculator”, “diagnostic” keywords
Calculator method →	`/outils/calculator/methode/`	Transparency page — builds trust and targets long-tail pricing queries
Diagnostic Framework →	`/ressources/produits/diagnostic-framework/`	Downloadable readiness framework — lead magnet content
Articles →	`/articles/`	Technical notes hub — content marketing pillar for SEO
Article detail →	`/articles/<slug>/`	Individual technical articles — core content for topical authority
Pharma Scope Note →	`/ressources/produits/pharmaceutical-evidence-scope-note/pdf`	Downloadable scope note — gated PDF for regulated-domain audiences

SEO actions for Aware stage

Action	Owner	Priority	Status
Implement XML sitemap at `/sitemap.xml` covering all PUBLIC_PAGE_ROUTES	Backend (Elena)	High	✅ Done (views.py:266)
Deploy `robots.txt` allowing public routes, blocking /owner/, /paiement/, /acces/	Backend (Elena)	High	✅ Done (views.py:440)
Fix title tags — replace generic “D1L” with page-specific titles including primary keywords	UI/UX (David)	High	❌ Pending
Add unique meta descriptions to every crawlable page	UI/UX (David)	High	❌ Pending
Implement Schema.org markup: Organization, WebSite, BreadcrumbList, Article, LocalBusiness	Frontend (Sarah)	High	❌ Pending
Add internal linking from capability detail to related articles and evidence	Content (David)	Medium	⚠️ Partial
Fill missing image alt text across all pages	UI/UX (David)	High	❌ Pending
Fix H1–H3 hierarchy on all template pages	UI/UX (David)	High	⚠️ Partial
Add canonical tags to every page to prevent duplicate content	Frontend (Sarah)	High	❌ Pending
Submit sitemap.xml to Google Search Console and Bing Webmaster Tools	Analytics (Alex)	High	❌ Pending

Flow scenario

Scenario A1

CTO discovers AI Production Assurance via search

Trigger

Stranger searches “AI production assurance pharmaceutical” on Google
The site’s /sitemap.xml lists /programme/pharmaceutical-evidence-assurance/
The page ranks and appears in SERP with a rich snippet
Stranger clicks the title in the organic results

Experience

The sitemap includes all static and dynamic routes at the correct priority depth (home=1.0, section=0.9, detail=0.7).
The robots.txt allows crawling of /programme/pharmaceutical-evidence-assurance/ but blocks /paiement/ and /acces/.
The page loads with a unique title tag targeting “pharmaceutical evidence assurance AI”.
Schema.org markup (Article / Product / Service) enables rich results in the SERP.
The visitor lands and consumes the content, progressing to the Engage stage.

Trust and safety rules

The sitemap never lists redirect-only, POST-only, or payment URLs — only crawlable, GET-handled pages.
robots.txt blocks /owner/, /admin/, /api/, /mcp, /paiement/, and /acces/ as prefixes.
Every path announced in the sitemap is explicitly Allow-ed in robots.txt — no contradictions.
Outside production, robots.txt returns Disallow: / to prevent staging indexing.
Article detail pages are excluded from the sitemap until they are indexable() — drafts and future-dated articles stay hidden.

Result states

State	What the stranger sees	What happens next
Not indexed	Page absent from sitemap or blocked by robots	No organic traffic — fix sitemap/robots/canonicals
Indexed — no snippet	Plain-text SERP entry, low CTR	Improve title tag and meta description
Indexed — rich snippet	SERP entry with schema markup (Article, FAQ, Review)	Higher CTR, drives traffic to the page
Clicked	Visitor lands on the page, content loads	Progresses to Engage stage (Core Web Vitals matter here)

Mickael Rutembya generated design journey ·userjourney ·Stage 1 of 6 (Customer Value Journey) ·All stages →