Atomic steps for a visitor inspecting a specific offer: mechanism, deliverables, evidence, pricing, and CTAs to qualify or estimate.
« Understand what this engagement delivers, how it works, and what it costs — then decide if I want to request a quote. »
| Element | Destination |
|---|---|
| Capabilities catalogue offer card | /expertises/<slug> |
| Expertise category offer card | /expertises/<slug> |
| Programmes related offer | /expertises/<slug> |
| Step | Action | System response |
|---|---|---|
| 1 | Visitor navigates to /expertises/<slug> | Server renders offer detail with hero, mechanism, deliverables |
| 2 | Visitor reads mechanism section | Structured explanation of how the service works |
| 3 | Visitor reviews deliverables | Concrete outputs listed with descriptions |
| 4 | Visitor checks evidence | Public repos, audit proofs, references |
| 5 | Visitor sees pricing context | Day-rate references and coefficient info |
| 6 | Visitor clicks CTA | Navigate to contact, calculator, or related pages |
| State | What the visitor sees | What happens next |
|---|---|---|
| Browsing | Offer detail with all sections | May click CTA or return |
| Qualifying | Contact form | Submit qualification request |
| Estimating | Calculator with context | Get a public quote |
| Converting | Lead created | Team notified, follow-up scheduled |